The real estate landscape is transforming faster than ever, and today’s professionals are engaging with that change head-on. They’re using technology to streamline processes, reach clients in new ways, andbring listings to life without losing sight of what truly matters: trust, communication, and connection. Behind every app and innovation
stands a REALTOR® dedicated to helping clients navigate their homebuying and selling journey with confidence.

With each innovation, REALTORS® are redefining what it means to buy and sell a home by using technology to strengthen—not replace—the relationships at the heart of real estate. From eSignatures and social media to drones and artificial intelligence (AI), they’re using technology to simplify tasks, expand their reach, and create more meaningful client experiences. Data from the 2025 Technology Survey shows that while efficiency is a major driver of tech adoption, another large motivator is the chance to enhance the client experience. Today’s REALTORS® are proving that technology isn’t replacing the human side of real estate, but rather it’s helping it thrive, blending innovation with connection to meet clients where they are and moving the industry forward.

This year’s Technology Survey highlights just how quicklydigital tools have become part of the REALTOR®’s everyday toolkit. eSignature is the most used current technology (used by 79% of agents). It reflects the profession’s embrace of convenience and efficiency in
handling important paperwork like contracts. Seventy-five percent of REALTORS® use social media to connect with clients online, strengthening personal relationships and finding inventive ways to showcase their listings. Drone photography and video (used by 52% of agents) helps buyers imagine themselves in a space by bringing properties to life from new angles. Together, these technologies illustrate a profession that
is not only adapting to change but leveraging it to enhance both workflow and client experience.

Current Technologies Used in the Real Estate Business

REALTORS®' efforts are not in vain; clients are responding positively to the growing role of technology in real estate! Overall, 82% of clients report a positive response to technology, with 45% expressing a very positive response because of the convenience and efficiency it provides. These responses indicate that while not every client fully embraces every innovation, a large majority recognizes the ways technology can simplify the process and enhance their experience.

Client Responses to Technology in the Buying/Selling Process

Time saving and client satisfaction are driving forces behind REALTORS®’ adoption of new emerging technology. For 66% of REALTORS®, the primary appeal of emerging tools is their ability to streamline workflows, reduce administrative burdens, and free up time for other aspects of their work. Simultaneously, 64% are motivated by the potential to enhance the client experience, using technology to provide faster responses, more accurate information, and a smoother overall process. These findings suggest that REALTORS® view technology not just as a convenience for themselves, but as a dual-purpose tool that benefits both their efficiency and their ability to serve clients effectively.

Goals in Adopting New Technology

When adopting emerging technology, REALTORS® often choose tools that support their priorities, such as saving time and improving the client experience. Seventy percent report using at least one new tool, with AI/generative AI leading the way at 41%. Tools like predictive consumer analytics and smart contracts, though less common, are used to improve client interactions and make transactions more efficient. Overall, technology adoption reflects a balance between working smarter and enhancing the client experience.

Current Emerging Technologies Use

Half of REALTORS® report that AI has had a positive impact on their real estate business, highlighting the growing influence of intelligent tools in the industry. The top three most commonly cited AI tools were ChatGPT by OpenAI (58%), Gemini by Google (20%), and Copilot by Microsoft (15%). AI can help streamline repetitive tasks (like generating property descriptions), allowing REALTORS® to focus more on client relationships and strategic decision-making. These experiences suggest that AI is not just a novel addition, but a practical tool that is beginning to reshape how REALTORS® operate and serve their clients.

Impact of AI on Business

This year’s Technology Survey paints a clear picture of a real estate industry in transformation—one where innovation and human connection go hand in hand. REALTORS® are embracing digital tools not to replace their role, but to enhance it; using technology to save time, improve efficiency, and most importantly, elevate the client experience. Whether it’s AI simplifying daily tasks or social media deepening client relationships, today’s professionals are proving that the future of real estate is not just high tech, but also highly personal. As the industry continues to evolve, one thing remains constant: the REALTOR®’s commitment to guiding clients with expertise, empathy, and trust—now empowered by technology.